For institutions
Programs judged on commercial outcomes, not attendance.
For government programs, incubators, accelerators, industry bodies, chambers, universities and corporate innovation teams that are measured on whether their companies actually reach customers.
The gap
Training is not commercialization.
A cohort finishes a program having learned a great deal and sold very little. The mentoring was good, the demo day went well, and six months later the number that matters — companies with paying customers, or exports actually shipped — has barely moved.
That is not a failure of effort. It is that the program was designed to transfer knowledge, and commercialization is not a knowledge problem.
What we run
Six components.
Selected and sequenced to the program. We would rather run three of these properly than all six thinly.
- Cohort assessmentA commercial read on every company: what they actually sell, to whom, and what is blocking revenue — so effort goes where it can move.
- Commercialization readinessA structured view of how close each company is to a repeatable commercial motion, and what specifically stands between them and it.
- GTM pathwaysWorking sessions that produce a real go-to-market for each company, not a template filled in during a workshop.
- Customer and partner accessIntroductions into our network and the corridors we work, qualified so the companies meet people who can decide.
- Market validationFor export-ready companies, structured validation in the UAE/GCC or EU corridors using the Passport sequence.
- Outcome trackingAgreed commercial metrics tracked through the program and after it, reported in a form you can put in front of your own funder.
How we are measured
On the number you report upward.
- Companies reaching first paying customers during or after the program
- Revenue or order value generated by cohort companies
- Export enquiries converted into shipped orders
- Partnerships or distribution agreements signed
- Companies making an evidenced decision not to enter a market — a real saving
Metrics are agreed before the program starts, and we will tell you at that point if a target you have been given is not achievable in the time available.
Institutional enquiry
Tell us what you are accountable for.
We reply to institutional enquiries within two working days. If there is a submission deadline driving this, say so and we will work to it.