GTM & Revenue
Selling that does not depend on the founder.
For businesses with a product or service that works and a commercial motion that does not repeat. Positioning, ideal customer, pricing, enterprise sales, channels and a pipeline that survives one person going on holiday.
Where it usually breaks
Five failures we see most.
- The ideal customer is described by industry and size, not by the problem they are paying to solve
- Positioning that reads well on the website and collapses in the second sales call
- Pricing inherited from the first customer who ever said yes
- One channel that worked once, mistaken for a strategy
- A pipeline that exists in the founder’s head and nowhere else
What we build
A revenue architecture, not a sales push.
The point is not a better quarter. It is a motion that someone other than you can run next quarter.
Ideal customer & positioning
Who genuinely has this problem, what they call it, what they are spending on it now, and the claim that survives contact with a procurement team.
Pricing & packaging
What the value is worth to the buyer, how the offer is structured, and where the discount floor sits before the deal stops being worth having.
Sales architecture
Stages, qualification, the materials that actually get used, and a handover that lets a new hire close without the founder in the room.
Channels & partners
Which routes reach the buyer at a cost the business can carry, and which partners can genuinely sell rather than merely refer.
How we work
In your pipeline, not beside it.
We work on live deals, not hypothetical ones.
The fastest way to find out whether positioning holds is to take it into a real call with a real buyer who has a real budget. So we sit in those calls, we watch where the argument fails, and we fix it that week rather than in a report at the end of the month.
That also means the engagement has a natural end. Once the motion repeats without us, we should be out.
Selling inconsistently?
Tell us about the last three deals — the one you won, the one you lost, and the one still stuck.